1. Concealer: Our eyes naturally have a discoloration around them. Some are blue, some are red, some are dark brown. The absolute best way to conceal these discolorations is to use a yellow-based or a salmon-based concealer. My holy grail under eye concealer is CoverGirl & Olay's Simply Ageless Concealer in the Corrector color. This is a yellow-based concealer which completely hides dark circles. This product also moisturizes your under eyes, preventing wrinkles, firming the skin and keeping that delicate area soft.
2. Inner Corner Color: This tip is probably one of the most effective ways to brighten up your eyes. Simply take a shimmery white/nude color and put this in your inner corner of your eye. My favorite product to use is the eyeshadow color called "Virgin" from the original Naked Palette from Urban Decay. Your eyes will look vastly different after taking this simple step!
3. Crease Color: To make your eyes look rounder and bigger, take a light brown eye shadow and apply it to the crease. My favorite color to use is Naked 2 from the Naked Basics Palette by Urban Decay and applying it with the Sigma's E35 brush. This is also an easy way to give your eyes a little more dimension if you lack a defined crease.
4. Lash curler: Not all eyelash curlers are created equal! When you curl your lashes, it really widens up your eyes (plus it makes your eyelashes look fabulous too)! I've used many drugstore brand lash curlers and a few high end ones and the curler I have found to be the best of the best is Tarte's Picture Perfect Eyelash Curler. It really does amazing things!
5. Eye Liner: Last, but definitely not least, is eyeliner. When you apply black eyeliner on your waterline, it makes your eyes appear much smaller than they actually are. So in order to make them appear wider, applying a nude eyeliner does the trick! I found the perfect eyeliner for this job: Rimmel's ScandalEyes Waterproof Kohl Eyeliner in Nude. And the best part? It's super inexpensive!